Issues and advantages
Far from being limited to teenagers, blogs have turned into a mean of communication for millions of consumers. Join the conversation!
More than interactive personal diaries, frequently updated, blogs have become the pillar of a new Internet generation: more sociable and more participative.
Why create a blog?
A blog allows your company or brand to communicate with your customers in a new way: more direct, more personal, more interactive.
Set yourself free. With our simple publication tool, a blog is the easiest way to publish any type of content online, anywhere you are, anytime you want, without any technical knowledge. Blogging is as simple as sending an email.
Increase your online visibility and reputation. A blog is an incredible way to boost your audience. Every time you publish content, it will automatically be submitted on the main search engines.
Join the conversation. It is a new way to interact with your audience: each post is the beginning of a rich dialog.
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Why offer blogs to your community?
Do you want to animate your brand, develop your community, give your customers a new service and increase brand loyalty? Do you want your online revenues to grow . Do you wish to live a new online experience with your customers? Why not offering blogs to your web users?
Increase and strengthen your community, win your web users' loyalty. With a blog service, you will give your customers a real added-value service, allowing them to publish and share their thoughts on different subjects concerning your company.
Reach a new public, boost your audience. Blogs are an efficient tool for the promotion of your brand. Thanks to the buzz you create, new visitors are just one click away from your website.
Increase your revenues. People who visit the blogs of your platform are more likely to be interested in the products and services you propose.
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Why setup an internal or external blogging network?
Create a new channel of communication with your communities. Using blog is a way to fill the gap between your intranet and email tools of communication within your company.
Easy to create and to maintain, blogs allows your employees to share their projects and their expertise with the community. Thanks to syndication and XML feeds, everyone has immediate access to the essential information. People can post comments on each topic, when authorized by the authors.
No more sub-sub-sub-folders! The blogger can access essential information in one click. The easier it is, the more efficient it is. Blog ergonomics is particularly adapted to make the content accessible… even several months later thanks to different tools: categories, archives, tags…
Aggregate all expertise. Give your co-workers the ability to easily share their projects, expertise and research tasks. You can syndicate all the contents of the blogs by theme or community by XML feeds. Create a new self-generated media through everyone's contribution with a large visibility.
Stay tuned on any kind of information that fits your interest. Syndication allows everyone to create his own daily news on the topics he wishes, wherever he is.
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